Your brand is the unifying force behind your business. Building it takes a creative heart and a strategic brain. Our team goes hands-on with clients to identify goals, gather information, and draw their branding roadmap.
We kick off work by meeting with you for a series of critical stakeholder interviews. It’s here that we hash out the strengths, weaknesses, and aspirations of your brand, align on a vision for the future, and set our goals and objectives for the rest of the project.
We often add in quantitative research, such as surveys, in order to measure internal and external brand perception and understand how the brand is currently positioned.
Knowing what you’re up against
With more brand stories being told than ever before, there are usually plenty of rivals to learn from. By studying how competitors are presenting themselves and engaging consumers, we identify brand territory that’s occupied, as well as whitespace your brand may be able to exploit. Beyond direct competitors, we also look for inspiration in other industries.
Meet your future fans
Our team prioritizes audience research throughout the brand strategy process. To help us speak to your audience with a human touch, we build personas – representative user profiles that build a picture of the different types of people your brand will appeal to, and how your new brand will connect with them. These personas are informed by all the data and research compiled on the project to date
INSIGHTS + CONCEPT
Bringing our research together
Our strategy deliverable organizes our recommendations into an intuitive, 4-stage framework. The first stage, insights, lays out what we’ve learned and how it will inform the rest of the project.
We move directly from insights into the second stage, the brand concept. This is where we explore stylistic territories at a high level, narrowing down a direction and charting a course for future exploration.
Putting your brand in words
A verbal identity is the sum of many parts: vision, tone, values, mission, voice and tone, and more. To craft yours, our strategy and copywriting experts team up to offer their insights and experience.
Our role is not just to create the different parts of your identity, but to link them together into a powerful story that can be told across channels to employees, partners, customers, and the world.
Visualizing your brand transformation
Once we have the story, we can start to tell it visually. Our gifted designers can equip you with all the assets your brand needs to look its best – everything from logo design and usage, to brand palette, photography and social media direction, to the creation of brand collateral for your sales and marketing teams to show off.
ACTIVATION & OUTLOOK
Moving toward the future
Having a dialogue with our clients is essential as we hone your brand vision into something your team believes in. That’s why every brand strategy is presented to the client with ample time allowed for feedback. Post-presentation, our team is standing by to put plans into action and take the next step toward branding transformation.