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Our Data Analytics process

Data is the fuel of any effective marketing and the means of measuring success. As such, collecting, analyzing, and reporting on data is critical to any marketing engagement with Marnata.

 

ANALYTICS SET-UP

Assembling the data

We collect and bring together all available data so we can make maximum use of it. We ensure website analytics are properly set up and tracking the right goals and conversions.

Beyond your website, we typically use a range of tools to collect and visualize data, from Meltwater for social listening to SEMRush for search performance. We also integrate data from ad platforms such as Facebook Ads Manager or Google Ads.

DATA VISUALIZATION + REPORTING FRAMEWORK

Seeing is believing

Together, we decide upon KPIs that measure progress against your defined goals and objectives, and ensure that we’re set up to track those KPIs. We typically set up a marketing dashboard to make it easy to measure progress, using tools such as Power BI, Google Data Studio, or Tableau.

Visualization combines data streams from across your business into one big picture – and that can be a game-changer. It’s especially powerful when we can integrate operational data from your business and start drawing deeper connections between marketing activities and business goals.

REPORTING + ITERATION

Making an informed recommendation

We report to you regularly, typically monthly, about the performance of your marketing as well as the insights and trends we’re seeing.

In developing insights, cross-disciplinary collaboration is critical. Paid media specialists or copywriters often have ideas about why one audience or message is outperforming others. Testing out these theories allows us to iterate intelligently, resulting in better-performing marketing.